New name, same delicious cider.

Cider is truly a joy, business, not so much. We hope you have all had a chance to enjoy Wildfire cider Washington’s only organic hard cider!

After 4 decades of involvement in wildland firefighting it never occurred to us that we would not be able to use the word Wildfire in our next business adventure.

But that is what has happened. It seems there is a restaurant chain that has trademark ownership of the word and we must re-name ourselves or head to court.

After a few months we realized that this wasn’t just a very bad joke and that our fledgling Port Townsend Cidery really was being seen as a threat.

Fight this fire? Contain and control this fire? No, it could only lead to a burn over with Wildfire cider as the tragic victim. We’ve emerged from our fire shelters, through the gray ash of frustration and are heading forward with a new name.

Alpenfire, we are happy to say is the people’s choice. Through this all we are still “Washington’s Only Organic hard cider”. Look for Alpenfire’s 2010 vintage ciders coming soon!

Thoughts...